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Bereavement care platform to help employers support grieving employees

November 17, 2023
“You should be able to, in one platform, get accessible, relevant, culturally competent care, within a matter of clicks,” its founder says.
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Published by HR Brew on Nov 16, 2023

Austin-based bereavement support platform Betterleave raised $2.4 million in seed funding this month. The platform provides bereavement support focusing on grief and mental health and offers logistical and support services to help individuals navigate loss as it’s happening.

The platform, which launched in 2022, also specializes in other types of grief besides the death of a loved one, including pregnancy loss, pet loss, and relationship loss.

“I didn’t realize how impactful and significant the life and bereavement process was until my mom was diagnosed with a terminal cancer,” Betterleave founder and CEO Cara McCarty Abbott told HR Brew.

The former HR leader, who designed “health, wealth, and happiness” programs for employees, said her experience helping her mother navigate her end-of-life journey and the toll it took on her own mental health inspired the founding of the platform, which brings both logistical and administrative tools and mental health and grief support services together in one place.

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