Published by Axios Pro on Nov 9, 2023
Betterleave, a web-based platform that partners with organizations to improve end-of-life care, raised $2.4 million in funding, CEO Cara McCarty Abbott tells Axios exclusively.
Why it matters: There are more than 30 million Americans caring for an adult.
Details: The round was led by Chingona Ventures and included Bread and Butter Ventures, Vitalize VC, Wisdom Ventures Fund, and AARP.
- Abbott said the company is generating revenue but declined to share specifics.
- "Everything we do has to be measurable and we are operating with a balance of profitability and scale," she says.
How it works: The Austin-based company offers a comprehensive digital and clinical care solution.
- On the consumer side, Betterleave provides info and data, deploy a playbook, reactive and independent on the data given and create a personalized care journey, with access to a care team and mental health providers.
- With a focus on grief and mental health, Betterleave offers personalized administrative and counseling services.
- "There can be a care gap from pre-loss to post-loss and we provide support on both ends," Abbott says.
- The company is in network with Humana, Aetna, Cigna, United, BCBSTX, Oscar, Medicare and currently in six states.
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